Marketing Your Business with Email

Date and Time

Tuesday Apr 16, 2019
6:00 PM - 7:30 PM EDT

Tuesday, April 16, 2019
6:00pm networking with light refreshments, presentation will start at 6:30pm

Location

C.H. Booth Library - downstairs meeting room
25 Main Street, Newtown

Fees/Admission

There is no charge for this workshop.

Website

Contact Information

203-794-1404
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Description

Digital media channels seem to come and go when it comes to marketing effectiveness for small businesses with the notable exceptions of LinkedIn and email marketing. This interactive session focuses on the essentials of email marketing:

How to select the right email service provider
The different features found on the platforms today
How built-in automation features are changing the nature of email marketing

We'll touch on some email fundamentals like subject lines and also incorporate some of the digital marketing essentials every small business needs to keep in mind. We'll also briefly visit LinkedIn for B2B marketers, and explain the importance of SEO and Google search.

Your presenters are Susan Catalano, Managing Partner of JQLaCarte, a full-service LinkedIn consultancy providing comprehensive LinkedIn-based marketing, business development, and employee advocacy programs for business. Robert Clark is Managing Principal of LucidPointe, a boutique digital agency, specializing in online marketing, marketing automation strategy and execution.

Co-sponsored by Newtown Savings Bank, The Economic Development Commission of the Town of Newtown, the Chamber of Commerce of Newtown, Inc. and SCORE Western Connecticut.